The Name
"bygge" comes from the Scandinavian word meaning to build, with purpose.
Leadership
Erik Horowitz
Founder & Principal | New York, NY
Leads bygge's client engagements. Brings 15+ years in strategy, operations and enterprise sales, mostly with large enterprises. His work has spanned every industry bygge serves, from investment banks, hedge funds and law firms to manufacturers, real estate firms, and SaaS and AI companies. Has worked in AI since 2018.
Robert Karam Jr.
Head of Marketing & LATAM | São Paulo, Brazil
Leads bygge's marketing and Latin American market development, including client and partner relationships. Brings 15+ years in marketing, digital products and strategic advisory across consumer products, retail, real estate and financial services. MBA, ESPM São Paulo.
Every engagement adds senior specialists matched to the work. See how we staff engagements →
Built in New York. Expanding to Brazil.
bygge was founded in New York. It brings the same US-built rigor to Brazil, Latin America's largest AI market, led from São Paulo.
Why Organizations Choose bygge
Most alternatives solve half the problem.
Large consulting firms set the strategy, then often hand delivery to a separate, more junior team.
Boutique firms tend to do one half: strategists who don't build, or developers who build without questioning what they're building.
Tool vendors sell the software and leave adoption to you.
bygge does the assessment, the strategy and the delivery with one senior team, assembled around your problem. Change management is part of every engagement, so what we build gets used.
Let's build what's next.
You set the direction. We bring the senior team to deliver it.